Brief:
Self initiated direct mail piece.

Big Idea:
To promote sk:n’s world class tattoo removal treatments I devised a simple
yet engaging direct mail piece. I utilised a scratch off mechanism (like you
would find on a scratch card) to enable the recipient to literally remove the
tattoo.This tactile approach combined with some clinical photography from
Alex Telfer makes for a unique and memorable piece.

Nomination:
Chip Shop Awards 2007
Best Piece Of Direct Mail.

Postcards:

Scratch Off :